The Goal:
To develop a brand identity that embodied a whimsical, artistic feel while also conveying consistency and quality.
The Solution:
For this logo we wanted to delicately balance the whimsical feel with strength and stability. As a result we use chose to use a tall serif typeface that provided stability, conveying consistency and quality. By staggering the letters evenly and adding diamonds within some of the negative space, not only we were able to capture the whimsical artistic feel but it also offers a sense movement tapping in to the on- the-go customers they serve. The logo was then placed on t-shirts and hats for their staff and for sale.
